Make sure you have your GIF picked out before following these steps to embed a GIF in a Gmail email. GIFs were originally invented to fix the problem of videos being too big to send in an email.Įzgif and Cloudconvert are among the most popular ad-supported options. Having some of your emails labeled as spam will damage your sender reputation and might lead to your IP address being blocklisted.Ĭonverting a video into a GIF will lead to smaller emails that are mobile-friendly and responsive. Inserting more than one or two videos could easily push you over that limit.Įmbedding a video into the body of an email or adding a GIF attachment also carries the risk of being labeled as spam by popular ESPs. Kapwing – great for turning videos into GIFsĪll email service providers have an email size limit.So, here are the best free GIF makers that make creating custom GIFs (nearly) effortless: Upgrading to a paid plan is required if you want to remove the Visme watermark. However, it’s a freemium service that you need to pay for to take advantage of its more useful features. Visme (mentioned above) is also our favorite GIF maker because of its awesome selection of editable GIF templates and simple GIF creation guide.
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Visme is our top pick for free GIF templates. GIF templatesįinding a GIF that doesn’t have any captions (so you can add your own) and is just the right size for your marketing needs can be tricky.Ĭustomizable GIF templates save you the hassle of looking for and editing GIFs that were made for a different purpose (like meme GIFs). You can also search the web for GIFs with Google Images. Social media sites like Tumblr and Pinterest are good places to find business-friendly GIFs. That means you can use them as part of a GIF marketing strategy without having to pay any fees. Most of what you’ll find is royalty free. Popular GIPHY alternatives include Gyfcat, Tenor and Imgur (which features static images too).
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You can modify the HTML code directly or just right-click on the GIF and download it for later. GIPHY will then show you the most relevant (and popular) results from over 10 billion GIFs.Ĭlick on any GIF to open up the embed options page. Then press enter or click on the search icon. Simply type in a word or phrase that describes what you’re looking for into the search bar. The best place to look for GIFs is GIPHY. You can find the perfect GIF using a GIF search tool or create your own GIF with a GIF Maker.
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How to Embed a GIF in an Email Campaign.Then we’ll explore how gifs for emails can multiply the effectiveness of your email marketing campaigns before delving into the best practices for marketing GIFs. In this guide to animated GIFs in marketing emails we’ll show you where to find the best GIFs and walk you through how to insert gifs into popular webmail providers like Gmail and Outlook.
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